Magazine
2 articles on Anti frizz, written honestly and updated as things change.
Beauty
£48 for a 500ml Dream Coat. £35 for the Money Mask. £43 for the Color Security shampoo and conditioner pair. Founded in 2013 by Gail Federici (who built Frizz Ease and sold it to Kao for $450M in 2002), now being acquired by L'Oréal at a reported $1B valuation. The founder is the real article. Is the brand?
Color Wow's Dream Coat Supernatural Spray is one of the few premium haircare products that's genuinely hard to replace with a UK indie. The rest of the range (Money Mask, Color Security, Pop & Lock) has comparable UK indie alternatives at meaningfully lower prices. Here are the names worth knowing.