Magazine
2 articles on Argan oil, written honestly and updated as things change.
Beauty
£38.50 for a 100ml bottle of argan oil. 98 products built around one ingredient. A founding story that has launched a thousand salon visits. Moroccanoil is the British shopper's first introduction to luxury haircare for a reason. Eighteen years on, is the cult bottle still earning the price?
A 100ml bottle of Moroccanoil Treatment is £38.50. The same volume of UK indie argan-based hair oil is £15 to £20. Argan oil is a commodity ingredient. The brand premium is the bottle, not what is in it. Here are the British alternatives worth your money instead.