Magazine
2 articles on Beauty of Joseon, written honestly and updated as things change.
Beauty
The viral SPF that everyone on TikTok is wearing. The £11 propolis and niacinamide serum. The hanbang heritage story. Beauty of Joseon went from $83,000 in revenue in 2020 to an estimated $250 million in 2024. An honest verdict.
If the Goodai Global ownership story changed your view of Beauty of Joseon, the snail mucin in the Revive range disqualifies it as a vegan brand for you, or you want UK indie alternatives at the same accessibility tier, here are seven brands worth knowing.
