Magazine
2 articles on Brand stories, written honestly and updated as things change.
Fashion
In 2021 Nike took action against a small London label over its name, and its founder was ordered to pay £1,850. Two years later Nike was collaborating with it. This is how Clint Ogbenna built Corteiz, and why the story matters to every independent British brand.
No shops. No wholesale. No ASOS, no JD, no Selfridges. Corteiz built one of the most wanted streetwear brands in the world out of London by making itself deliberately hard to buy. Here is what that got right, and what it costs the person standing outside the drop.
