Magazine
1 article on Celebrity haircare, written honestly and updated as things change.
Beauty
£24 for a Wave Spray. £30 for a hair oil. £28 for a shampoo. Founded by Jen Atkin in 2016 and quietly sold to Procter & Gamble in 2022. The hero products are real; the indie-founder story is now mostly marketing. Is the cult bottle still worth your money?
