Magazine
2 articles on Chanel, written honestly and updated as things change.
Beauty
Chanel is genuinely family-owned and has the cleanest heritage story in luxury fragrance. It also has 200 SKUs on Sephora UK and a £150 mainstream EDP tier that is fundamentally overpriced. If you want British indie alternatives, including one house that predates Chanel by 191 years and is still family-owned across nine generations, here are seven worth knowing.
N°5. Coco Mademoiselle. Bleu de Chanel. Chanel is genuinely the most-recognised fragrance brand in the world, family-owned by the Wertheimer brothers, with an unbroken 100-year perfumer succession. It also has 200 SKUs on Sephora UK alone. An honest verdict on which pillars earn the £150 price tag and which flankers are pure brand-tier expansion.
