Magazine
1 article on Deciem, written honestly and updated as things change.
Beauty
£5 for Niacinamide 10%. £8.80 for Hyaluronic Acid. £29.90 for Multi-Peptide + Copper Peptides. Founded 2013 by the late Brandon Truaxe, now wholly owned by Estée Lauder since May 2024 in a $1.7 billion deal across three tranches. The disruption was real. Is the disruptor still disrupting?
