Magazine
2 articles on Dior, written honestly and updated as things change.
Beauty
Sauvage. J'adore. Miss Dior. Hypnotic Poison. Dior has the cult products. It also has 239 SKUs on Sephora UK, was consolidated into LVMH in a €12 billion deal in 2017, and Christian Dior himself died 69 years ago. An honest verdict on which pillars earn their position and which are LVMH brand-tier expansion.
Christian Dior died 69 years ago. LVMH consolidated the brand in 2017. The fragrance line has 239 SKUs on Sephora UK. If any of that changes the artisan-fragrance story for you, or you want British indie alternatives, including one house with a women's-cooperative supply chain in Morocco, these are the seven UK fragrance houses worth knowing.
