Magazine
3 articles on Luxury fragrance, written honestly and updated as things change.
Beauty
Sauvage. J'adore. Miss Dior. Hypnotic Poison. Dior has the cult products. It also has 239 SKUs on Sephora UK, was consolidated into LVMH in a €12 billion deal in 2017, and Christian Dior himself died 69 years ago. An honest verdict on which pillars earn their position and which are LVMH brand-tier expansion.
N°5. Coco Mademoiselle. Bleu de Chanel. Chanel is genuinely the most-recognised fragrance brand in the world, family-owned by the Wertheimer brothers, with an unbroken 100-year perfumer succession. It also has 200 SKUs on Sephora UK alone. An honest verdict on which pillars earn the £150 price tag and which flankers are pure brand-tier expansion.
Black Orchid. Lost Cherry. Tobacco Vanille. Tom Ford Beauty turned a designer's name into one of the most-imitated luxury fragrance brands of the last twenty years. In April 2023, Estée Lauder bought it outright for $2.8 billion. An honest verdict on what is genuinely worth the spend.
