Magazine
2 articles on Replica, written honestly and updated as things change.
Beauty
By the Fireplace. Jazz Club. Beach Walk. The Maison Margiela Replica line turned a quietly clever idea, fragrance as a dated memory, into one of the most-recognised fragrance ranges of the past fifteen years. An honest verdict on what is genuinely worth the spend in 2026, given that Martin Margiela left in 2009, OTB Group owns the brand, and L'Oréal Luxe produces the fragrances under licence.
Maison Margiela is owned by Italy's OTB Group. The fragrances are produced under licence by L'Oréal Luxe. Martin Margiela himself left in 2009. If any of that changes the artisan-fragrance story for you, or you want British indie alternatives at every tier from accessible £62 EDT to £180 premium EDP, these are the seven UK fragrance houses worth knowing.