Magazine
2 articles on rhode, written honestly and updated as things change.
Beauty
rhode's hero products sit at £18-£30. The Peptide Lip Treatment at £20 is hard to undercut on cultural cachet. The rest of the routine has UK indie alternatives that compete on hydration-led skincare, peptide formulations, and the glazed-donut aesthetic, typically at lower prices and with stronger founder stories. Here is the honest list.
£20 for the Peptide Lip Treatment. £20 for the Peptide Glazing Fluid. £22 for the Barrier Butter Moisture Balm. Founded May 2022 by Hailey Rhode Bieber with co-founders Michael and Lauren Ratner. Acquired by e.l.f. Beauty in May 2025 for $1 billion. The brand is three years old and has already had a billion-pound exit. Is it earning the cult?
