Magazine
2 articles on Sol de janeiro, written honestly and updated as things change.
Beauty
£25 for a Hair & Body Mist. £33 for a Glossy Nourishing Hair Mist. Founded in New York in 2015 by an ex-Clinique marketer who lived in Brazil. Acquired by L'Occitane in 2021 at a $450M valuation. The Bum Bum Cream is iconic. The hair side is something else entirely.
Sol de Janeiro's hair offering is small. Five products, mostly Hair & Body Mists at £25 each. The body side is the real brand. For actual haircare, the British indie scene has stronger alternatives. For the scent specifically, the alternatives are sparser. Here is the honest list.
