Magazine
2 articles on Olaplex, written honestly and updated as things change.
Beauty
£28 for a hair mask, £49 for a shampoo, £84 for a kit. Olaplex built an empire on bond-repair science and a viral TikTok moment. After a 2023 lawsuit and a flood of cheaper imitators, is it still the gold standard, or just very good marketing?
A complete Olaplex routine costs around £200. A complete UK indie hair routine costs less than half that and often performs just as well. Here are the British brands worth your money instead.
